Kids Wrap Up 

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In order to focus on a product offering for one customer base in a unique approach, her team created a new website to promote the kid's robes while maintaining the existing user experience and brand consistency.

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Breakdown

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• Assisted in the design of the new logo.

• Created a dedicated landing page for the website within the same domain name.

• Embellished the editorial content with fun graphics to differentiate between Wrap Up and Kids Wrap Up.

• Ensured that the site was well-optimized for not only search engines but also our users.

• Shared link authority - linked the sites together so that the user can navigate to each one easily within the same domain name.

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