LEXUS
Lexus is a luxury vehicle company and a division of Toyota Motor Sales, U.S.A., Inc., a wholly owned subsidiary of Toyota Motor Corporation.
SCOPE OF WORK
Influencer Management
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Influencer Identification & Research
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Outreach & Negotiation
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Contracting
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Content Brief Creation
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Campaign Execution
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Paid Media
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Reporting & Analytics
CASE STUDIES
2024 December to Remember
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The holiday season is meant for magic. Lexus and its now iconic red bow have made a return—only this time, we took a heartwarming approach to the holidays. With a mix of broadcast, OOH and social media, this year’s December to Remember left quite a sizable impression.
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We partnered with TikTok content creator Sebastian Jern helped bridge the gap with younger viewers, leveraging social media trends to create an intricate, miniature winter landscape, featuring a Lexus RX topped with a big red bow. Check out the TikTok post here.​​
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Impact:
34M impressions
396k+ engagements
2024 Influencer Efforts ​
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Objective:
Lexus aimed to optimize and amplify its partnerships with organizations such as the Lakers, Clippers, Radio City, and Madison Square Garden, engaging a young and diverse audience through premium brand experiences.
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Approach:
Throughout 2024, Lexus invited 45 influencers to various partnered events on an earned basis, securing authentic social coverage. These experiences included game nights, live performances, and dining events, with select occasions featuring luxury chauffeur transportation in Lexus vehicles, curated gift bags, and other premium touches to enhance engagement.
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Impact:
Across 20 campaigns, this initiative generated 353 social media posts, resulting in over 7 million impressions and 344,000+ engagements. By leveraging influencer-driven content, Lexus successfully strengthened its brand presence, deepened audience connections, and reinforced its positioning as a leader in luxury lifestyle experiences.
