NIKON
is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging products.
SCOPE OF WORK
Influencer Management
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Influencer Identification & Research
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Outreach & Negotiation
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Contracting
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Content Brief Creation
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Campaign Execution
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Paid Media
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Reporting & Analytics
Events & Activation
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Development
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Production and Execution
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Analytics and Reporting
CASE STUDY
Helping Nikon Reach a ​​New Generation of Creators
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Challenge: Create relevance among new users for a seasoned brand in a highly competitive category.​
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Approach:​
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Support product launches, including exclusive NDA media briefings, product reviews program and sustaining outreach leveraging seasonal and timely earned media opportunities
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Develop and execute award-winning social and paid media campaigns leveraging original content, Nikon Ambassadors and contracted influencers to drive awareness and engagement
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Create original content to connect with target consumers across existing and emerging platforms ​​
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Manage a robust influencer relations program leveraging social influencers and Nikon photographers to highlight priority products, support key initiatives, reach new users and drive conversation and engagement with the brand
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Ideate and execute live experiences to introduce new users to the brand, offer media and influencers exclusive hands-on time with new products and drive conversation and coverage for Nikon
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Provide counsel on any product and business issues that may arise as well as on larger corporate/ social issues that are important and relevant to our consumers (e.g. BLM)
​Impact:​
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Generated steady cadence of earned media placements for priority Nikon products in industry, trade and consumer lifestyle outlets including top-tier gift guide and seasonal roundup hits during the key holiday buying period
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Partnered with 80+ content creators and Nikon photographers over the past three years highlighting the Nikon Z series gear and generating more than 47.8 million impressions, 13.4 million video views, and 515k engagements – many of which indicated purchase intent
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Produced and shared original content across Nikon’s priority social channels, YouTube, Instagram, Twitter, Facebook and TikTok
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Leveraged paid to reach new users across platforms contributing to over 70,000 followers to Nikon’s new Tik Tok channel in six months.
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Hosted live creator events inviting creators to capture and share content using Nikon gear
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