RAGDOLL
A brand made of vintage-inspired essentials and closet staples.
SCOPE OF WORK
Branding
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Copywriting
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Newsletter
Content Production
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Instagram Story Production
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Creative Direction
Social Media Management
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Social Media Strategy
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Content Strategy
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Platform & Community Management
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Reporting & Analytics
Influencer Marketing
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Partnerships
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Earned Media
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Event Production
CASE STUDY
#COZYINRAGDOLL
She developed, produced, and executed the launch of the CozyinRagdoll campaign, featuring Ragdoll’s at-home-friendly essentials. With influencers ranging from micro to macro, she assisted Ragdoll in reaching a much wider audience, marking an incredibly successful launch of the new collection amid industry-wide downturns in several consumer spending industries. The campaign generated over 10 million impressions resulting in many new customers and a growth in the brand’s direct-to-consumer business in an otherwise challenging time.
