PENINSULA BEVERLY HILLS
The Peninsula Hotels is a chain of luxury hotels.
SCOPE OF WORK
Content Production
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Instagram Production
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Creative Direction
Social Media Management
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Social Media Strategy
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Content Strategy
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Platform & Community Management
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Reporting & Analytics
CASE STUDY
The True Meaning of Luxury
The Peninsula Beverly Hills asked Umbrella to undertake a special Holiday project For the #PenMoments campaign. Given that the holidays are a very special time at the hotel, the Peninsula Beverly Hills wanted to capture its most festive, luxurious and welcoming features in a social and video campaign. Umbrella handled full production for the shoot, creating a holiday film that awakens the spirit unique to that time of year, showing that The Peninsula Beverly Hills offers a traditional, but contemporary take on the holidays that isn't seen anywhere else in the city. While it's easy for a hotel to claim a superior attention to detail and the guest experience, the Peninsula Beverly Hills' 2019 Holiday video puts this love and flair for service on full display for a time of year when people expect the most magic and surprises from luxury hospitality.
