Product Marketing to Millennial Moms

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Objective: Drive product awareness for FAGE among Millennial moms by partnering with food and lifestyle influencers for authentic stories, and build a library of engaging content for the brand to use on owned and paid channels.​

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Approach:

• Contracted 45 recipe-focused, lifestyle, and family influencers throughout the US to create content highlighting FAGE best best-selling products ​

• Execute 3-4 seasonal campaigns per year across everything from back-to-school to the US Open to Holiday recipes.​

• Managed each influencer to concept, create, and publish their content to Instagram and/or TikTok as short-form video or static images ​

• Supported all content with paid media to expand the reach among the target audience of health-conscious moms, sports fans, and home chefs across the US

Impact 

78.3 M views

400 pieces of content

66k website clicks

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