CALPAK

CALPAK is your go-to destination for all things travel.

SCOPE OF WORK

Content Production

IG Story Creative Direction

Influencer Marketing

Product Placement
Earned and Paid Media
Digital Communications

Event & Activations

Development
Production and Execution
Analytics and Reporting

CASE STUDY

CALPAK x BWB

For the release of the Medium BAYE bag, CALPAK partnered with BWB to assist in building their digital footprint, generate impressions, and increase revenue. In order to elevate the consumer brand relation, the Bloggers Who Brunch team conceptualized, produces, and executed the "overnightwithbaye" trip to Palm Springs. We chose 12 notable influencers that aligned with the CALPAK brand to partake in this journey. It was filled with desert photoshoots, delicious meals, luxurious spa treatments, and multiple opportunities to create content using the Medium BAYE Bag.

The first stop was Palm Springs’ most notorious landmark, The Windmills! We set up the “CALPAK Café” in order to capture editorial content of the bag and gave influencers time to create their own content for CALPAK & BWB.
To host our stay, we secured a partnership with the beautiful Avalon Hotel & Bungalows. This boutique hotel screams Palm Springs aesthetic with its bright yellow walls and Spanish-style architecture. It was the perfect backdrop for our influencers.
After lunch came poolside relaxation. Our group of influencers were welcomed by Mini BAYE, the smallest member of the BAYE family. We gave the ladies a few hours to rest up and made our way to one of Palm Springs’ most trendy and picturesque dinner destinations, Workshop Kitchen + Bar for A Date Night with BAYE. It included a custom set menu and place setting.
We rested up and in the morning, everyone took to the spa in their custom embroidered plush robes for either a facial or massage. For the final send-off, we had a delicious poolside brunch at the Chi Chi Cabanas with our mini BAYE in hand.